Games are currently the most fashionable and highest revenue-generating products in the app development industry. That’s why this title may sound weird, or even nonsensical, to people who are conversant with today’s mobile game apps business. Why would I want users to forget my gaming app, beating the very logic for which I developed it? Well, anonymous studies have taught us that it’s easier to park a vehicle by steering it in reverse than in forward motion. In the same understanding, it’s easier to drive a point home in reverse gear than in forward. Are we in agreement here? If we are, let’s go ahead and look at 4 ways to make users forget your gaming app.
1. Avoid Social Media Promotions At All Cost
This is a sure bet: starving the gaming community of vital information about your gaming app will force them to forget about it in no time. Which is a better way of doing this than neglecting your social media audience? Statistics show that gaming apps that aren’t hyped on the three most popular social media platforms-Facebook, Twitter, and Instagram- do not get many loyal users and because such users do play a big role in marketing your app, cutting them off will definitely keep new users at bay. Don’t respond to any of your potential users’ questions or suggestions on the internet What’s more, if you refuse to educate the billions of social media users on how to get the best from your gaming app, the few who could have installed it already will get bored and leave sooner than later.
2. Don’t Dare Add Push Notifications to Your Game App
The danger of using push notifications in your gaming app is that users will constantly be reminded to come back and play and, according to research, reminders make it hard for people to forget something. Imagine using a push notification such as “Hey Captain! One more city to capture and you become a general!” or this one: “Five Minutes to the end of round five. Hurry and claim your 500 bonus points for this rounds!” The users may be tempted to come back and continue playing even before they think of deleting your game.
3. First Impression? Forget About That
Studies have shown that half of the mobile gaming apps that fail to impress their users within the first 45 seconds of their download do not survive on the phone for more than a minute. Deliberately refuse to impress the smartphone users with your app design, game features, and game levels and you will not have to worry about them coming back ever again. Make your game’s first on-boarding steps extremely complex so that new users can find it hard to comprehend it and then use the most boring game audio effects/music to get users disinterested. If some of them refuse to delete your gaming app even after you make it boring, go ahead and cancel any scheduled updates or extensions. Even the persistent ones will eventually get bored and quit. As a matter of fact, a poorly designed gaming app may not get as many downloads to begin with.
4. Make Your App Overly Expensive
People love cheap- if not completely free- things. There are millions of free gaming apps out there which are competing for the limited gaming market so yes! Your potential audience isn’t short of options. If you charge ten or fifteen bucks for your app, you stand a good chance of successfully keeping gamers away- for good.
5. Do Mario clone!
Whoever said “You don’t need to re-invent the wheel- never worked in the world of video games. Here development time, budgets and in the end ultimately polish and support is king! In the time of flapping bird and stickman, you should now know that the only part of mathematics and computer game design that mix is programming. This is why you pro developers have multiple teams and disciples, alright for some! Don’t offer that special nuance and your audience will quickly find out and ditch your app — NO GOOD, ITS GAME OVER MAN !!
The mobile game development market has become too competitive in the recent past that without an engaging game, the probability of users forgetting your game is unbelievable high. The five reasons discussed herein are just a fraction of many other reasons why users forget about a gaming app. We must, however, conclude by this interesting fact: 100% of the gaming apps that are forgotten by users do not make any money and are doomed to fail within months of their launch.