Establishing trust in your website is difficult, but critical to success. When a customer shops at a traditional store, they can easily get an idea of how trustworthy the business is. The signs, store employees, atmosphere, and other clients either create a positive or negative impression. However, websites have a different experience and one that’s usually more challenging. Someone visiting your site has less to go on when trying to determine if the site is trustworthy. So, it’s up to you to quickly earn their trust and avoid any skepticism. To sort out this problem, we have come up with sure short 9 techniques to earn trust online.
1. Professional Web Design
No matter how compelling your website content, if your web design looks like something from the 90s, your visitors are going to be concerned. Site design that’s ugly and unprofessional turns people away and you’ll experience a high bounce rate. However, if the site has a professional appearance with high-definition graphics and a user-friendly navigation, visitors will be more likely to stick around. Remember the ‘First impression is the last impression’ and this holds true in case of online world, so make sure your site has a professional look with elegant design to attract new visitors and engage the current one.
2. Brand Humanization Elements
This is a strange phrase to use for a website, but it’s just a method used to create your site more personal and a method of website branding. One example would be including an “about us” page on the site. When people have an interest in your site, they may want to know more about you and how your company got started. One of the best way to answer any questions is having an inviting “about us” page. Good pages are going to include a brief history, the purpose of the site, and your unique philosophy. It’s also a great idea to include mentions of any awards, accomplishments, or partnering organizations on this page.
3. Contact Information
As there are a huge number of scam artists out there, so you will need to prove that you are business is legitimate. This is very easy to do with a simple “contact” page. Depending on the level of privacy you need, decide whether to put a phone number, email, or company mailing address as well as any other important information. You may even include email addresses of specific employees, or links to your social media sites, etc. subject to your site’s purpose. This information establishes credibility and also streamlines the networking process.
5. Fix Broken Links
Broken links happen even to the most well-established site, so it’s a common mistake but one that can cost you. Not only do these links create a sense of unprofessionalism, it can also lead to decreased trust. Routinely auditing your site ensures that all of your links are still working as they are supposed to be. You can even use plugins or other programs to check for these issues on a weekly basis.
6. Certified Seal
Depending on your site, you may or may not have this option. If your site is based around a business, then you can have a certified seal either from Trust Guard or the Better Business Bureau. This does require a financial investment and you’ll have to meet certain guidelines, but it’s well worth the cost and effort. After installing an icon, your site visitors and customers will have an increased trust and confidence in your business. If your website does sell a product or service, you can still have signs of credibility from other organizations.
Having a page of testimonials is a good idea. They can go a great deal towards eliminating skepticism. However, in order for this recommendation to work, you’ll need at least 5-6 testimonials from real people. Include pictures when possible as well as some background information. You can use these on the sidebar, bottom of the home page or have a unique page dedicated to testimonials. This is a fairly simple part of the site, but is well worth the time and effort.
8. Money-Back Guarantee
Another important feature that will only be possible if you’re selling a product or service especially expensive and of high value products. However, if you are one of the many sites that is business-related, it’s a good idea to have this feature. Knowing that there is no/less risk involved, this factor will have high impact on your customers whether they will make a purchase or not. Normally, businesses in your arena create 7-day refund, 15-day refund, 30-day refund, 60-day refund and 90-day refund policies, in order to create satisfied customers. This technique will helps in building trust in the eyes of your customer for the products as well as for your brand.
9. Frequently Updated Blog
A blog that is updated frequently is a sign that your site is well-managed. It is also an indication of how well you are doing. However, there’s more to this than just updating frequently. If you have poor content, this is going to create a bad impression of the image you’re working towards. Your content should be trustworthy and also written by an expert in the field. Link back to your original sources when you cite information and check your content thoroughly for any mistakes before posting it on the site. This is going to be significant and can either make or break your reputation.
Finally, remember that building trust in your website takes time so don’t expect to see a difference overnight. While you are limited in the amount of time you have to convince visitors that your site is genuine, these simple actions techniques can go a long way in building same. Start the process by focusing on one technique at a time and you’ll begin to see improvements within a few weeks.
To get a better and practical idea on the above mentioned techniques, please view the below mentioned video by Dr. Susan Weinschenk