In a recent announcement made by Google, it stated that from July onwards it’s search ranking algorithm shall consider the sites with HTTPS. Does it mean that now you need to switch to the HTTPS, or is it a mere political repartee and has nothing to do with reality?
What exactly HTTPS is all about?
It is nothing much but a variant of the HTTP but the difference is the extra ‘S’ at the end which stands for security, Hyper Text Transfer Protocol Secure (HTTPS). The HTTPS adds up an increased layer of security by data encryption.
Normally the websites are accessed by using http:// ahead of the domain for instance http://google.com. If that particular site supports the HTTPS then the URL shall be https://google.com . With the addition of HTTPS the browser shall add an icon (padlock icon) and shall also highlight the address bar while the site uses HTTPS.
The Concern for Security over Web
Google has always been after enhancing the security over internet in the past few years, and it is all for good reasons only. With the routine security breaches and the spy work by NSA to detect millions of secured passwords from many popular sites, taking thee security over the web seriously by a brand like Google is never a bad idea.
Previously Google initiated the encryption of search references for the logged in users which resulted to have a disastrous response for the marketers who had lost access to the keywords data within their analytics packages. This trouble for marketers got doubled late last year when Google moved to 100% secure search irrespective of logged into or not logged into the accounts.
And now Google has announced the boost in the potential rankings for the websites which run on HTTPS.
How This Can Impact Your Site’s Ratings?
Long time back, Google announced that to determine the search algorithm, the speed of the site shall be an important factor to consider. It gradually resulted many of the sites to improve their performance and reduced the load time. It was beneficial for the users, but not many noticed that the rankings were getting affected due to it.
The speed of the page is known as ‘modifier’ and if any two pages have similar quality and the relevant scores then Google takes the page loading factor into consideration as a basis to decide the ranks. Just as the HTTPS appears to be one such ‘modifier’ and almost 99% of the searches shall be made without looking at the HTTPS and in any of the rare cases if two of the sites have the similar relevancy and quality, then the one with HTTPS shall be pushed forward for a higher ranking.
Now What The Sites Shall Do?
If the website of yours is one of these genres (financial, e-commerce, social networking search operation or any of the related ones) you need to have the HTTPS for your sites. If your site requires the payment gateways and even if it has a member login or shopping cart, you should switch to the HTTPS.
Similarly, if you are operating a blog or news and informative sites where no users needs to put their personal information, you need not to switch to the HTTPS. It shall unnecessary charge you and also utilizes the resources to implement it. It might also slow down the operations and loading of your site but it won’t even touch the rankings.
If you wish to switch to HTTPS go ahead, as it benefits your user, but never function it just because Google has stated its connection with ranking, it’s not true at all.