Flat design is becoming extremely popular; however it is crucial to use it wisely for the maximum effectiveness.
From something as huge as our planet to the seemingly small items of daily use, round is the most popular shape. However, same cannot be said about the designing world, which is dominated by flat. From the highly detailed and complex to simple flat designs, a major shift has been noticed in the app designing and web designing domain in past few years.
It does not imply that designers do not like rich designs. It just means that they have uncovered a new way of enhancing visual communication. The concept of flat design has been around since many years, but it began to emerge in digital application only recently, thanks to developing technology and matured users.
Influence of Swiss
Principles of flat design have been popular since 1920s. Take a look at the Swiss Style or International Style of graphic design and you will notice the dominance of bold typography and vibrant colors but simple design and layout.
Rather than being accidental, these hallmarks signify a unique designing approach that focuses on function. Although some designers might consider simplicity too easy to include, it highlights your design choices like no other, by exposing proportion, typography and white space. But why you should adopt this style.
An evolving trend
Evolution is the answer. Metro design language by Microsoft was certainly the most significant example in digital of flat design. Then the prime focus was on creating an authentically digital experience which was compatible on every screen size and style.
Computers, of every size and style, have become an inseparable part of our lives, whether we use at home or while on the go. As we are becoming more and more accustomed to the digital world and using technology, we no longer need flashy or complex designs to keep us intrigued. Toned down mechanisms and abstract concepts are equally successfully at capturing our attention.
The belief of developing something realistically digital ahs been carried forward in web designing by flat design. It is understandable now that how a florist appears in the digital world does not have to match his image in the real world. Simultaneously, it signifies the impact technology is capable of having on our choice of design.
Risks of flat design
Besides the aesthetic importance, using flat design has also become crucial to avoid looking outdated, motivating many to adopt this design choice. However, as it has become clear after iOS7 was released, we are not completely immune to failure.
Inconsistent and patchy interface, along with terrible mapping service, seemed a miserably failed attempt by Apple for being at par with Google and Windows. More disappointing was such an unexpected and huge misstep being taken by an iconic company known for its incredible designs.
However, achieving clean, effective and powerful results with flat design is easy to achieve if you have the skills to execute them elegantly. You can find plenty of good examples where flat designs have been used brilliantly. As users were no longer interested in trendy and transient choices offered by Web 2.0 and certainly hated the gradients looks and flashy buttons, flat design and its principles have emerged as a great alternative and if used wisely, flat design definitely has great chances of succeeding.