Managing Digital Visibility for Small Businesses

We all know that the Small businesses, rather start-ups have a difficult time gaining customer base. You would find that a lot of start-ups integrate along the same category thus crowding up the category in question. When something becomes blaringly crowded, creating your own niche in the crowd becomes a necessity for survival. Remember Evolution Theory by Charles Darwin? Well, this is somewhat similar to the evolution theory. The one who is considered to be the fittest and has a plan that attracts consumers can survive for a long time while gaining popularity. Perfect! This is what small businesses have to do, but the real question is how.


Digital presence is of utmost importance to all those small businesses who are seeking to gain massive consumer base for themselves and make their presence seem popular. In today’s time and age, digital marketing is somewhat easy and can be tackled with less amount of money. You can even consider gaining maximum consumers to your website once you have properly dealt with marking a good digital campaign.


Digital presence is particularly arrived by improving rankings on Google, and creating an all pervasive presence on channels pursued by your consumers. Digital strategy involves search engine optimization, search engine marketing and social media strategies in place. You need to ensure that you have worked well on all these strategies such that each one brings on board a lot of unconventional consumer base that will last for a long time. While you are working on the massive digital strategies, you need to ensure that you have worked well on the content marketing as well as creation too. Well to create a good strategy, you need to focus on search engine optimization and content marketing majorly. Here are some tips that will help you achieve success in both these areas. Check them out, and use them to suit your needs.


Let’s begin with content marketing strategizing before moving on to SEO of your site.


Content Planning

Generating content and posting it so that your audiences get a chance to view it and know more about you is important for content marketing. Well so what kind of content are you planning to post? What kind of content do you think your audience is looking out for you? These are the questions that are decided when you begin the task of content planning. You need to see through your content and plan it well. You could probably think of a few titles, brainstorm them well before you actually begin writing them. Make sure you are updated with the latest topics doing rounds in your category, as it is important for a well planned marketing strategy.


Pop the Content

Oh well! Who does not like some content that they can skim through? It’s been seen that consumers love to skim through the content, and don’t really prefer reading heavy things. You should create slide shows of content, or something that is low on content but high on images. You can communicate your thoughts using one liners too. These are the kind of contents that most people prefer to read. If you have been considering your content writing abilities, make sure you invest time and efforts in content that can be read through in an easy and absolutely communicative manner.


Optimizing the Content

It is important to get the content recognized by the search engines. Imagine having a content that falls in the second page of the Google searches! You would rather not have a strategy in place then fall that behind in content marketing. You should consider having an optimizing strategy that will effectively place the content in the first page itself. This will definitely help you gain access to consumers and make the content visible for them. The only way of doing so is using the relevant keywords, marking up your keywords, having good anchor texts in place in the content, and ensuring that the content is of relevance to your audiences. Page title, content title and meta tags are also of importance when you are going to optimize your content to make it search engine friendly. Make sure you have invested enough time and effort in planning through the optimizing strategy for your content.


Backlinking the Content

Let’s say you have produced content ready for other sites. You now need to work on how you will get users to your site using that content. For example you have a content that talks on technology that will be posted on some websites. You need to give back a link to your website using that content. This way whenever someone views the content, they will come to you increasing the number of visitors on your website. When you plan on content, make sure you know what kind of websites you are targeting. It should be clear that you target websites that have a page rank of 2 or higher in order to make sure that your back linking generates enough people to your website. This is how content marketing gains most access to consumers.


Social Marketing

This is the ultimate and final way of content marketing for small businesses. Remember you have just started out, so social media is going to be your friend in this game. You will be able to reach maximum audiences if you mark your content on social media. Make sure that your content is not just good to read but also a shareable content. The best way to ensure perfect content sharing is by sharing your content on your social media page and then getting it shared. Your content should have the perfect social media mix which will get you enough consumer base and finally good amount of conversions. Social media is like a long lost friend for small businesses.


Now, that you know how to develop content marketing strategies and actually market your content, it is time that you learnt how to optimize your website such that despite being a small business, you have a good hold on your consumer base. You are able to attract newer targets to your website and ensure a good presence online. Remember while content is definitely a part of your digital presence, search engine optimization enhances the presence.


On Page SEO

Before beginning with back links and other off page SEO strategies, you should consider working on the on page SEO strategies. Whatever little content you have on your website, which includes the web content, should undergo the perfect SEO strategy to acquire a small space in the world of digital and mark their presence in its own way.


Page Title: This is the first step for on page SEO strategy. Your page title should be developed while keeping in mind the search engine that will be used to optimize the website as well as the users who will be reading the content. To make sure your content is relevant to the search, your page title should communicate the relevancy. They should include the keywords or some such name that is being included in the search. Avoid abbreviations in your page title as Google might not be able to capture that and finally your page will not be allowed in the search results.


Meta Descriptions: Meta Description is an absolutely evolved and highly necessary part of your page. You will find that whether the page is relevant or not is communicated via this description. You will see that maximum search results will display your page based on the meta description. This description is used to tell the search engine as well as your audience a little bit about the page. They will get to know more on the page and its relevancy using the meta descriptions. Keywords are quite important when you are working on meta descriptions. You should really focus your attention on keywords while writing those interesting descriptions.


Authorship: Google+ has been developed keeping in mind the needs of a relevant search engine optimization. You should always share your content on Google+. This way the content gains an author and Google identifies the content as original. Authorship is quite important and relevant in the modern times when content is regarded as a mere presence strategy. When given a face the content becomes more communicative and Google denies spamming it.


Images for Optimization

You should always consider optimizing the images that you have used on your website. This is especially true for those websites that are being ruled by images. The first step towards optimizing your images is to give a name to those images. You should use keywords that are relevant to your website and users while defining a name for your image. A real name if possible like a floraldress.jpg or a stevemaddenpinkboots.jpg would be more effective as against an image.jpg.


You should always fill up the space provided for title of the image and the alternative text for the image. This will give a description on your image which will be relevant to your users and from this relevance the search engines will operate.


Make sure you use vector images or lessen the image size such that it fits the website. For small business owners who are working on free hosting at times, less image size usually means the site will load in easily. Make sure you work through your image optimization.


Small businesses should ensure that while their content is in place, their SEO strategies are also communicative. This would help them flourish their digital presence and hike their consumer base.


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