What is PrestaShop?
PrestaShop is a free, open source e-commerce platform. More than 150,000 shops use this platform for running their virtual stores. It supports many payment gateways, some of the notable ones being, DirecPayDirecPay, Google Checkout, PayPal and PayPal Payments Pro. For some other modules, which are available on payment, it can be customized further. These are known as Prestashop add-ons and these priced modules and themes entitled PrestaShop Addons are available on the website. Contributors often program additional features for the software, on top of the 310 features available by default.
PrestaShop was launched in August 2007 and presently is available under the Open Software License. It is written in PHP and has MySQL as the default database engine. The software makes extensive use of AJAX in the admin panel, while module blocks can be easily added to the store to provide extra functionality; these are normally provided free of charge by independent developers. Based on the Smarty template engine, PrestaShop is the winner of the 2010 and 2011 Best Open-source Business Application awards. (Source: WikiPedia)
It is a popular platform worldwide and is translated into 57 languages. But, only English, French, Portuguese, German, Spanish, Italian, Dutch, Polish and Russian have full support in all versions.
PrestaShop has an active and growing Community consisting of more than 600,000 active members that provides technical support. This support is also available on the official forum.
It is very simple to use with an associated website called PrestaBox hosted by Prestashop that integrates the software into a simple hosting operation.
Features of Prestashop
Prestashop is a popular e-commerce platform because of the richness of the features it provides. It has features like:
It is so easy to manage complex and ever increasing product list with PrestaShop back-office. It has an incredible administrative interface that lets you manage the inventory with one-clicks. Quick import and export, set attributes, sort products, offer bulk discounts, and much more with this interactive UI.
You can display the products uniquely and provide customers with numerous options. Many options and multiple views help boost conversion rates. With zoom-in and multi-angle views, consumers are more likely to trust your offering and buy it. You can add features like compare products, wishlist, email the lists, send products to friends, watermark on images, quantities available, multiple pricing models, and so much more.
It is so simple to manage a large site without changing its core in PrestaShop. Business owners can enjoy editing content, managing product displays, and changing languages all through the back office.You can include things like store locator, customer breadcrumb trail, display best sellers, highlight available payment means, RSS feed block, test a new page before launching, quick product search,certification label, trusted shops label and much more.
PrestaShop allows you to optimize your site. It’s core is search engine friendly, enables URL re-writes, provides dedicated URL for each product, allows a Google sitemap, provides an auto generated site map. Other features available are automatic robot.txt –les, Automatic .htaccess –les, permalinks and so much more.
Abandoned carts are a problem that is mostly because of the checkout issues. PrestaShop with its one page checkout, guest checkout, renew an order in one click; customize order statuses, predefined order messages and other features lowers chances of abandoned carts.
PrestaShop offers a variety of built in marketing and promotional tools. It offers features like videos with treepodia, e-mailing with mailjet, retarget your visitors with critéo, google adsense, export product to major search engines with shopping flux, export product to twenga, export product to ebay, automated follow-up email, newsletter subscribe.
Apart from all these amazing features it has a lot of features for marketing, payments, taxes, customer log-ins, analytics, and APIs.
So how do you use such an awesome platform?
You outsource it to pros like Miracle Studios. From theme designing to coding. We do it all. Just give us a call or write to us to schedule a demo.