If we discussion about marketing , the marketing analytic plays an important role to extend your brand online. According to Ruth Burr, Web analytic isn’t enough in this highly competitive market. Burr introduced some of the truth of marketing analytic that can assist you to build your online brand.
The growing significance of web presence made us realized how important it is to have a website to build your brand. In this modern era, every business is aware of the influence of the internet that undoubtedly contributes to attract new customers and convert them into sales. Are you looking for a successful online marketing strategy? Start tracking your daily on-site performance and take essential measures to improve for better results.
There is a common constraint of web analytic is of acquisition attribution and in most of the cases; the conversion is only given to the latest marketing, experienced by customer before buying the product. The customer’s decision to purchase a product may include the following steps:
- Enough web search
- Searching for reviews
- Seeking recommendation from friends via social media
- Reviewing the information provided by reputed sites
We all know that it takes several hours for reviewing complete information about the product before making the purchase.If you really want to reach customers during this search session, then you need to create your brand presence on social media and other third party sites.There are many recognized brands following the same strategy and gaining benefits.
So, get ready and begin with an online marketing process that can facilitate you to draw more business revenue.
To begin with this process, you need to fully understand the working pattern of web and marketing analytics and how does it differ from each other:
To measure your onsite progress, web analytics plays a significant role and let you know about your performance. A web analytic known as Google Analytics is the foremost choice of people to run any marketing campaign online. This interesting tool keeps on updating its features to deliver better results. In initial month of this year, Google analytics introduced the roll out of Universal Analytics that helps to monitor each activity of visitors through several platforms. Even if you also want to keep track of each activity of visitors coming to your site, visitor analytics will help you out with this. The main purpose of web analytics is to tell you “How exactly your site is performing?”
On the contrary, the working strategy of marketing analytics begins long before any online visitor clicks onyour website. Marketing analytics will tell you about the revenue you may get your effort.
Start measuring your marketing actions and optimize them as needed. Marketing analytics provide you more than on-site data and also help you with other useful tools and off-site metrics to yield a universal marketing approach.
Web analytic tools are often considered invaluable for short duration profit. In contrast, marketing analytics provide you the great benefits by delivering the result of your efforts and also guide you to take effective measure to improve your strategy within your budget.
Metrics of Marketing Analytics
Marketing and web analytics are concerned with the conversion rate and profit may generate by their respective strategies. To measure the success rate, a key performance indicator is used in both cases.
The key performance indicator of web analytics includes information that shows the total number of visitors, time period on page and conversion rates. These indicators change according to the different campaigns but also have few similar things like:
- Complete conversion rate and return on investment from a particular campaign
- Number of shares, likes and re tweets
- Conversion rate optimization test result
- List of followers on different social media sites out of entire followers
- Subscription for emails alerts and webinars
Apart from being a channel for brand new customer acquisition, it is also essential to have marketing as a network for anold customer and his loyalty and marketing analytics must imitate this.
A perfect marketing metrics for preservation and reliability involves following factors:
- Total percentage of repeated customers
- Conversion rate of already existing customers after the win-back campaign
- Regular customer value following a fresh lifecycle campaign
A marketer keeps on tracking the performance of the offline efforts and its outcomes. On the contrary, it is also essentially important to analyze the competitor’s performance. This will help you to know what your competitors are doing and where they stand in the competition.
To become a successful brand in the market, one has to compete effectively against your competitor and focus on customer satisfaction.
Vision of online marketing
Online marketing is becoming one of the major sources to enhance your brand value among customers. It involves a comprehensive approach that helps to promote your business and provide great benefits. Online marketing includes a series of tasks, which includes website designing, unique content, SEO and social media promotion over the web.
Online marketing strategy needs to be followed appropriately by considering the feedback of customers. Make sure to include fresh and informative content on your site that can grab the focus of viewers. Consider the queries of your customer on priority basis to get the positive feedback from them as it can make or break your market reputation.
The online marketing process may take some time but definitely going to benefit you for long term success.