Logo design is one of the crucial tasks that play a significant role to enhance the business prospects. Logo acts as an instant reminder of a particular brand or product. Nowadays, it has become essentially important for everyone to have a website that can effectively represent their services or products. With the advancement of this modern era, the demand for stunning logos has been elevated.
While developing a logo, you may face a few challenges of being different and it is required to cope up with such situation to achieve success. There are a few questions that need to be cleared before you begin with the logo designing process such as How to create a unique logo that can perfectly represent company’s identity? What is the best way to develop it quickly without compromising with quality?
Let us study the basic principles of developing a logo design. Here are some pro tips for finessing the initial process.
Explore Your Target Audience
Mere creating a logo is not enough instead; it has to be quite attractive that conveys your memorandum to the audience. The first step is to do a thorough research and then create a logo design that can perfectly express your message to others. In fact, it is recommended to involve your client before designing a logo. This will help to avoid any misinterpretation that may occur due to lack of communication.
Prefer online research
For perfect logo design, it is also advised to do an online research to grab some important guidelines required during this process. There are two recommended guides named as Logo Gala and the other one is Logo Moose. This will help you to come up with better results and also provide you great ideas that can inspire you in the right direction.
Engage yourself in the brand
Immerse yourself in the respective brand before sketching the final logo design. It is essentially required to study the concept of the brand of product for which you must be designing a logo. This will help you to better interpret the message it needs to carry for better results. Make a list of do’s and don’ts before beginning with the final designing process.
Everyone has their own favorite design heroes and most of us often try to imitate their style but in this case, it needs to be avoided. As said earlier, a logo represents a specific brand or product and it needs to be unique and fresh. So, it would be a bad idea to copy someone else’s style as it may give a bad impression to viewers. Better to come up with afresh idea when designing a logo for your business.
Sketch your idea
As soon as you realize the basic understanding that what exactly needs to be communicated through a logo, start sketching your idea on a white paper. It will help you to come up with different ideas and choose the best one at the time of final selection. You may feel tempted to straight away move on to your computer, instead of sketching first but Ben Powell advised to resist this urge and choose a pen and paper to sketch your ideas. According to him, “Sketching is a much faster way to produce initial ideas before you even touch Photoshop. It doesn’t matter if it’s complete chicken-scratch sketching as long as it conveys your ideas correctly and you understand it.”
Once you begin with a sketch, you can also move ahead and try to do more technical sketches on graph paper as some designer progress to. There is the best way to protect your logo from later iterations is to generate it using vectors.
Practice smart objects
It is recommended to paste your logo design into Photoshop as a smart object and can syndicate it with different features, if required. In case, you are designing a logo for a screen based media, then make sure to work carefully on thin lines and light typefaces. Remember that different monitors can make your graphics and text seems to be pixelated.
Select your typeface wisely
Typography is considered a vital attraction of the perfect logo design. There are two different options to choose from: one is creating a conventional typeface and the other option is to go with the existing one. You need to make sure that if you are creating a conventional typeface then avoid too stylish partner as it may date swiftly. Keep your work more simple and comprehensible so that people can easily understand it. Make sure to wisely choose the words that you trying to depict for better recognition.
Adapt an existing typeface
If you don’t want to create a new typeface, then you simply adapt the existing one. You can do wonders by eliminating or adding some parts to an existing typeface and give it a unique look as required. Try to keep it simple yet effective for better results.
Avoid gimmicky fonts
It is highly recommended to avoid using gimmicky fonts as it may be there on many other business cards. To make your logo looks more absolute certified, avoid using such gimmicky fonts as many cheap business cards also hold them. This will simply harm the reputation of your business. Instead, keep your logo design simple and classic by avoiding over-garnishing.
Font type should match the brand
There are a wide range of fonts with different sizes and shapes such as style, strength, movement and many more. The font should match the qualities of your brand to represent it a great manner. Simply going for pretty looks is just not enough, make sure your font selection should match brand and add some flavor to it.
Manage space around your logo design
The space around your logo design needs to be managed appropriately to guard the integrity of your logo. Sometimes, you can’t employ such areas as it may harm the veracity of the logo and brand. At the time of designing a logo, you need to consider how it can be used efficiently.
These are some of the pro guides that will help you to come up with an incredible logo design that can represent your brand in an effective manner.