UX (User Experience) writing is an necessary part of the content tactic. Website development is a difficult job and is often divided by designers into different phases for simplifying it. In the early stages, the writers are necessary to manage with the website’s UX designers for developing and expressing functionalists Later on, the web writers struggle hard for finding engaging and remarkable ways of expressing a brand and other web content.
UX Writing: An Overview
There are numerous superior digital copywriters who work on generating attractive and useful content. UX writing is a part of the work of digital copywriters, which defines the functional components and their role in the bigger content structure. This type of writing connects the users with the “physical” product.
For a website, it’s important to express the functional and interactive parts of a product in a lucid and intuitive manner. So, writers are required to work with UX specialists and designers for designing words and interactions which focus on helping users to wield the products as if they are an extension to their body. This eases the navigation and encourages users to do what they want to do. Well, I believe that high quality UX writing is unobtrusive, but others argue that it can have its own voice and can be branded as well. But either way, UX writing provides ways for connecting users with a website or application. To achieve this objective, writers UX hypothesize, test and look out for ways of doing things innovatively and creatively without getting distracted from the core objective.
UX writing is connected to a more “scientific” end of the whole process and works to an objectively correct & testable solution. A UX writer is also required to ensure that the words connect the interface to the information presented on the website and the brand supporting it.
Content Writing and UX Writing
Content writing has become one of the most significant aspects of websites and websites are not complete without the useful and informative content. Thus, content writing is an inseparable part of web development. If we consider UX Writing similar to UX design, then I would argue that content writing is akin to visual design. Basically, web content writing emphasizes on filling the products on the website with right and soulful information with a human objective. Content basically fills the gap between the digital object and its presentation. Moreover, good content transcends the structural and technical side of the things. Fundamentally, content is one of the most vital components of any website as it connects the people with the technical components and the products of the website. We all know that users do not visit a website for a clear button copy and intuitive navigation, rather, they view it for interesting & engaging content and these things enhance the user experience. So, content is the most imperative segment of a website that needs to be unique and in accordance to the requisites of the users.
I would not differentiate much between the roles of content writers and UX writers. Both these are different aspects of a writer’s job, and these two roles are so seamlessly intertwined that it would be extremely difficult to tease them apart.
Role of good content on a website
Our trade has a wide breadth and it composes of various components that align with different parts of the overall digital designing process. Writers perform a dual job of connecting the technical components of website to the practical ones and of bridging the components of the screen with non-digital and intellectual ideas. Though, it is not a hard-and-fast rule but it can help us understand the role of digital writers and how they should indulge themselves in the product development.